Relationship Marketing (Influencing the Influencer)
Briefing industry analysts and performing branded vendor comparisons from well-known research firms form one of the key activities in analyst relations (AR) programs. Vendors that are excluded want to be included in them, and those already reported on are jockeying for strong positions. Evaluations can lead to increased interest and improved sales.

We are also experienced in liaising and briefing third party advisors and leading consultancy firms whom, in turn, provide referrals leading to increased interest and improved sales.

CTJ Consulting has worked with clients to create and deliver a plan to brief analysts, third party advisors and consultants which have delivered positive reports, evaluations, and an improved awareness of services and products, ultimately generating new business and driving growth.
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CTJ Consulting Ltd, 36 Rayneham Rd, Ilkeston, Derbyshire, DE7 8RJ T: +44 (0)115 9304 612 Email: info@ctjconsulting.co.uk
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